Exhibiting and advertising device.



H. W. PEARSON. EXHIBITING AND ADVERTISING DEVICE.

APPLICATION FILED AUG.18, 1910.

Patented Jul 9, 1912.

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To all whom it may concern:

HUGH w, raaascu, or new roan, n. x. mm AND anvnarrsme nnvrcn.

' Specification of Letters Patent.

Patented July a, 1912,

Application filed August 18, 1810. Serial No. 577,751.

Be i known that I, HUGH W; Pnansou, a citizen of the United Stateacimd a-resident of New Brighton, Staten Island, borough and county of Richmond, city and State of New York, have invented a new and useful Improvement in Exhibiting and Advertising Devices, Especially Useful in the Sale of Oalcimines, aints, and Similar Goods, of which the following is a specification.

The invention consists in a compact, easily transported, book-like structure, each leaf of which is made in two arts, the line of severance being from the ack, or binding edge, outwardly. The surface of both parts of each leaf is colored with the actual calcimine or paint to be sold, but each leaf has a different color, shade, or tint. At the outer edge of the back cover of the book, there is flexibly attached a cardboard. or similar supplemental cover which has openings cut through it above and below, with a dividing cross piece between them, which registers with the line upon which the leaves are cross cut, as stated, so that in use the upper and lower parts of such of the leaves as desired being selected, this supplemental cover which, for convenience, I will call the exhibiting frame, may be folded inwardly, over the selected leaf parts and pressed down upon them. Thus their respective colored surfaces will very effectively appear through the openings in the frame which affords by its sides, ends and cross piece, an inclosing border or frame which gives a finish to the exhibition and holds the leaves flat and smooth and at the same time the cross piece of the frame covers and hides the line of cut of the leaves.

Referring to the drawings, Figure l illustrates an elevation in perspective of the invention, the device being open; Fig. 2 illustrates an elevation, the device being open,

and the exhibition frame folded over upon the selected parts of the leaves, the frame being also shown in dotted lines in its extended position; Fig. 3 illustrates an edge- Wise view of the device folded as for transportation in the users pocket.

lrepresents the back or binding of the device, 2, 2 the covers, 3 the exhibition frame connected by a flexible or hinge joint 4 to the free edge of the back cover 2; I prefer to introduce an off set strip 5 about as thick as thethickness of the book between the exhibition frame and the back cover, so that coveredwith the actual. material the frame may smoothly folded in and adjusted upon the leaves during use. 6 represents an ordinary fly leaf, and 7, 7, 8, 8 etc., represent the several leaves which, as stated have been to be sold, both parts of each leaf differing in color or tint from the other leaves. For convenience in filling orders I prefer to designate both parts of each leaf with the factory number, or other designation (not shown) of the color or shade with which the leaf is covered. The exhibition frame 3 has two openings 9 and 10, referred to above, and the cross bar 11.

The operation of the device is obvious.-

The salesman or merchant while conversing with a customer, or a builder or house owner while determining the interior color scheme for his house, will turn over the leaves of the book until he finds the color, shade or tint which suits his fancy for the 'side walls, and similarly for the dado or lower part of the wall, and thereupon while holding theselected leaves, he will fold the exhibition frame inwardly and press it down gently upon the selected leaf parts, as for example, in the illustration shown in Fig. 2, the color on the upper part of the sixth leaf has been selected for the upper part of the wall and that on the lower part of the fourth leaf for the dado or lower part of the-wall and the frame 3 having been folded inwardly over these parts, the colors attractively appear through the openings 9 and 10, the line of out of the leaves, which is represented by the broken line, being hidden by the cross piece or bar 11 of the frame.

In the drawings I show a few leaves only in order that they may be more plain. In the actual books made and used by me in my calcimine business I have from fifty to seventy five leaves. a single book a large number of color combinations. Of course however it is immaterial what the number of the sheets may be and also the size of the book and the special construction and method of embellishing the exhibition frame. Also I frequently make more than two openings in'the exhibition frame accompanied of course with leaves divided into three instead of two arts, so that I may exhibit not only the side wall and dado colors, but also the frieze colors and design in conjunction with them. In fact, many modifications may be made in the be more conveniently and Thus I can exhibit in construction and arrangement of the parts com osing the device and yet the essentials of t e invention be present.

I claim: The combination of front and back covers, and leaves bound therebetween to form a book-like structure, each leaf severed from 4 in the frame for t e simultaneous-display the back outwardly so that its arts may be inde endentl turned, an exhi ition frame flexi 1y attac ed to one of the covers so that it may be folded u on the leaves, openings sesame 4 oi ad'aoent sections of leaves; a portion of the me between said openings being located so as to hide the line of severance 15 between the sections of the leaves.

In testimony whereof I have signed name to this specification in the presence of two subscribing witnesses.

HUGH w. PEARSON.

Witne$es: v

P. W'. Nansen,

Pnnor B. PAnxnn. 

